For the Ink and Icing branding project, I directed, edited, and animated a complete commercial to bring the brand’s unique identity to life. From concept to execution, I created a cohesive brand experience, including a full style guide, merchandise designs, social media, and promotional materials such as stickers and packaging.
My work centred around capturing the playful yet bold spirit of Ink and Icing, ensuring that every visual element—from the tattoo-inspired artwork to the doughnut-themed merchandise—reflected the brand’s mission of merging self-expression with sweetness.
