I was excited to collaborate with Sanrio, primarily working on their beloved character Gudetama. From concept to execution, I was involved in designing, developing and illustrating a range of Gudetama-themed products, bringing the character’s lazy, quirky charm to life. Additionally, I contributed to creating products for other beloved Sanrio characters, including My Melody, Hello Kitty, Keroppi, and Cinnamoroll. The clothing was shot in Tokyo, which added an authentic, vibrant atmosphere to the project. Working on these products allowed me to combine my design expertise with Sanrio’s iconic style, resulting in playful, engaging products that resonated with fans worldwide.